simplicity is the ultimate sophistication.

― Leonardo Da Vinci


everything should be made as simple as possible, but not simpler.

― Albert Einstein


simple can be harder than complex: you have to work hard to get your thinking clean to make it simple.  but it’s worth it in the end because once you get there, you can move mountains.

― Steve Jobs



SiMPLE DESIGN for brands.


SiMPLE DESIGN, created in 1998, grew from experiences helping clients with complex issues, conflicting needs, and multiple goals.  a client's need for a clean, elegant, and singular visual language to pull their brand together is where SiMPLE DESIGN excels.


we create brand-positioning solutions that speak to your audience with both focus and clarity.  our specialty is in knowing how to simplify branding into its purest and most honest form.  we're driven to finding the right solution while steering you away from less-promising alternatives.  SiMPLE DESIGN is totally committed to providing you with breakthrough results.